BOLDNESS PAVES OUR PATH

Don’t speak unless you plan to act.
Be the enemy of pretense.
Think in shades of grey.
Read between the lines.

BE SERIOUS. NEVER SELF SERIOUS

LIBERTY MARKS OUR VALUES

Hammer in hand, heads held high, ‘challenge all’ is our call to arms.
Claim the liberty to write your own story. Mirror nothing and no one else.
Inscribe your own identity throughout the whole evolution of you.

HAMMER CATALYZES OUR CAUSE

There is dignity in work. There is nobility in rising up from one’s own ashes.
There is power and passion in purpose. We support organizations whose purpose is to create a better and more equal future for everyone.

RESTRAINT ETCHES OUR PILLARS

Every action has its own utmost implication. Minimal is maximized.
Quality and necessity guide our hands and minds.

REFINEMENT BRANDS OUR DESIGNS

Quality presides over every aspect of the process. Function is the master of all forms.
Aesthetics are guided by purity of creativity and intensity of ethos.
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